(AP/SFGate)...There's hype. There's hysteria. And there's history. The hype around Apple Inc.'s upcoming iPhone is abundantly clear. So is the hysteria. But how the iPhone will leave its historical mark after Friday's launch is to be seen. Will the gadget _ which triples as a cell phone, iPod media player and a wireless Web device _ be as "revolutionary" as Apple CEO Steve Jobs has claimed? Even if the product flops for some reason or stays limited to the high-end corner of the smart phone market, the iPhone has already jolted the industry, showing that it is not just the body and outward beauty of the handset that counts, but what's inside. (BBN Editors: The cost for Apple's iPhone is 9 and the exclusive carrier is ATT, but the service charge is unclear. Do your homework before succumbing to the hype)